Apple and NBCUniversal Launch Streaming Bundle with Apple TV and Peacock

Apple and NBCUniversal have unveiled a joint streaming bundle combining Apple TV and Peacock, set to launch on October 20 in the U.S. The partnership offers two tiers: Apple TV with Peacock Premium at $14.99/month and Apple TV with Peacock Premium Plus at $19.99/month—both representing over 30% savings compared to standalone subscriptions.

Apple One subscribers on Family or Premier plans gain additional value, receiving Peacock Premium Plus at a 35% discount. This marks the first time Apple has included a third-party streaming service as a discounted perk in its all-in-one bundle. The collaboration aims to simplify access to premium content, spanning hit series like Ted Lasso and Severance on Apple TV to Peacock’s NBA games and How to Train Your Dragon franchise.

Cross-service previews will allow Peacock users to sample select Apple TV content, further blurring the lines between platforms. The MOVE reflects broader industry trends toward consolidation and value-driven packaging in the crowded streaming landscape.